Bachelor of Applied Business (Marketing major)
Quick Facts
Study method
Location
Online
Duration
Recognition/Accreditation
Course provider
Entry requirements
For admission to any of our online courses, one of the following is required.
- If you have completed Year 12 in the past 2 years, you will need a 50+ ATAR score with a Units 3 & 4 study score of at least 25 in English, or
- An equivalent academic level achievement, or
- At least two years of work experience, after leaving school
All students are required to undergo the online Pre-enrolment Assessment and achieve a pass mark of 60%.
This course is eligible for government funding which covers the full tuition fee. 
To check your eligibility go to the Funding Checklist.
Outline
A Bachelor of Business Major in Marketing will provide you with a foundation of business and key marketing skills. The skills and knowledge available in this qualification are highly desirable in a wide range of roles in the business world. Those seeking to change careers, move into a new marketing/sales-related role or start their own enterprise will find the content of this course invaluable. The Marketing major is designed for roles requiring a good working knowledge of research skills, market and consumer analysis, media planning and marketing strategies. This is also invaluable when working with external media and marketing-related agencies. Studying an applied business qualification allows you to take the theory of a subject and apply it to real-world situations. This will increase your commercial awareness and allow you to build practical knowledge that will be essential for your future career goals.
Content
Core units
Year 1 – Exit with Diploma
Core subjects
- BUS1OPX Office Professional
- CSE1SPX Sustainability Practices
- BUS1BFX Business Fundamentals
- BUS1AFX Accounting and Finance Fundamentals
- MKT1MDX Marketing: Stand and Deliver
- MGT1OBX Working with Others
- MKT1ADX Advertising in the Digital Age
Year 2 – Exit with Diploma + Associate degree
Core subjects
- MKT2MRX Market, Audience and Social Research
- MKT2BBX Digital Branding and Retailing
- BUS1ABX Analysing Business Data
- BUS2BIX Business Innovation
- LST2BSX Introduction to Business Law and Ethics
- BUS1BUX Investigating Economic Issues
- MGT2IMX Managing Across Borders
- MKT2CBX Consumer Behaviour
Year 3- Exit with Diploma + Associate degree + Bachelor’s degree
Core subjects
- BUS3DBX Digital Business
- BUS3ENX Entrepreneurship
- MGT3LWX Leadership
- MKT3IMX International Marketing
- MKT3SOX Social Marketing
- MKT3SMX Strategic Marketing
Elective units
Year 1 – Exit with Diploma
Elective Subjects (choose 1)
- CSE1ITX IT Fundamentals
- MGT1FOX Foundations of Management
- BUS2WDX Manage Diversity
- BUS2QCX Quality Customer Service
- BUS2PMX Project Management
Year 3- Exit with Diploma + Associate degree + Bachelor’s degree
Elective Subjects (choose 2)
- MGT3OCX Organisational Change and Development
- MGT3SMX Strategic Management
- BUS3SVX Service Management
- BUS3WLX Work-based Learning Project
Careers
This course has been designed with a focus on upskilling, or moving into the exciting world of business. Career opportunities include:
- Administration Manager
- Entrepreneur
- Executive Personal Assistant
- New business start-up
- Office Administrator
- Office Manager
- Product Manager
- Project Assistant
- Administration Officer
- Executive Officer
- Manager
- Program Consultant
- Program Coordinator
Salary Expectations
Fees
Full course tuition
Fully funded
Government funded tuition
Enrolment/Materials fee
Funding
Who qualifies for funding?
We provide free government funding eligibility checks for our students, supporting them to access the education they deserve.
You are an Australia citizen, Australian permanent reisdent, or a New Zealand citizen
*If you are under 20 years of age as of 1 January this year, this rule does not apply.
Related courses
The Bachelor of Applied Business will provide you with a broad foundation of business skills required for a range of roles in the business world.
If you are looking to change roles, apply for that promotion or improve your organisation for the future, this business degree with a management major will provide you with a broad foundation of skills to take that next step in your career.
Start your career today!
Get in touch to check your eligibility for funding and kickstart your career today.
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